Performance Creator Marketing

Performance Creator Marketing is a novel, evergreen creator marketing methodology for performance marketers with always-on paid media. It's the first creator marketing process designed specifically for performance media practitioners, not organic social media teams.

It employs Sprints—structured, regular collaborations between brands, agencies, and content creators. At the outset, creators analyze the brand's top-performing content to ensure their initial posts emulate attributes linked to success. Subsequently, at predetermined intervals, creators gather to review the most successful content from the last Sprint and prepare for the next one with a new brief. This ongoing cycle and retained creators encourage a constant stream of creativity and learning, guaranteeing that content stays fresh, relevant, and progressively aligned with the brand’s goals.

Performance Creator Marketing offers several advantages that make it particularly suited for evergreen, always-on content strategies:

• Adaptability: By incorporating regular intervals for review and planning, Sprints allow brands and creators to swiftly adapt to changing market trends and audience preferences.
• Continuous Improvement: The cycle of reflection and foresight ensures that each Sprint builds on the learnings of the last, fostering a culture of continuous improvement and innovation.
• Enhanced Collaboration: This approach fosters a deeper collaboration between brands and creators. Both parties are actively involved in the reflection and planning process, helping each other with any blind spots. This collaborative Sprint enhances the quality and relevance of the content produced.
• Data-Driven Decisions: The emphasis on discussing the performance of past content ensures that future strategies are informed by data-driven insights, leading to more effective and impactful content. Read More.