Creator Economy Think Tank

We are deeply committed to pioneering developments in the Creator Economy to generate substantial benefits for the business sector, marketing professionals, and creative talent.

We do this by::

1. Advocating for creators & influencers
2. Elevating creator & influencer marketing as a priority business strategy
3. Expanding the role of creators & influencers in business as consultants
4. Enhancing marketing literacy among creators

We conduct research and analysis on specific issues to generate a deeper understanding of the Creator Economy. This research often involves collecting data, analyzing trends, and evaluating the impact of current and proposed industry norms.

Read our latest research

We develop and propose solutions to complex problems. We aim to influence business policies by providing evidence-based recommendations to decision-makers and industry stakeholders.

We advocate for advancing the Creator Economy by elevating the role of creators in business and society. 

We educate business industry stakeholders and the marketing industry about issues of importance. This involves publishing thought leadership, speaking at conferences, seminars, and using media to disseminate our findings and viewpoints.