As creators' influence in culture and society grows, it is critical to embed them into different business models and processes. Too many businesses continue to approach creators as a tactic owned by a siloed team. Our consulting services transform creators' role into an integrated strategy that benefits all teams.
Leaders may know their Creator Marketing strategy & operations need transformation but not where to start. Our assessments pinpoint areas of opportunity
Evaluate the Creator Marketing team’s configuration and skills to ensure alignment with industry standards and company goals.
Identify goals and KPIs that align with priority marketing objectives and measure them with established measurement solutions.
Produce modern strategies that build on modern measurement, improved team skills, processes, and cross-functional integrations.
Improve search, vetting, communication, briefing, negotiation, payment, production, approvals, content usage, and CRM.
Enable new or enhanced bidirectional processes with relevant cross-functional teams and partner agencies.
Address opportunities as they arise, such as deploying a creator marketing SaaS platform, creative best practices, innovation, and more.
Brooklyn, New York
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